15 Best Kinetic Typography Examples for Modern Motion Design

Crafting visuals that instantly grab attention isn’t just about color or layout—movement matters. That’s why exploring kinetic typography examples reveals how animated text can transform simple messages into unforgettable moments. Ready to see how it works? Dive into the article below.

Key Takeaways: 

• Kinetic typography enhances communication by adding motion, emotion, and timing to otherwise static text.
• Brands and creators use diverse animation styles, such as fluid, scrolling, and dynamic layouts, to strengthen visual storytelling.
• Well-designed typography and thoughtful motion choices help audiences absorb information more effectively and memorably.

What is Kinetic Typography?

Kinetic typography is the art of animating text to express ideas, emotions, or narratives with greater impact than static type. Instead of remaining still, letters can expand, shrink, rotate, or morph over time, creating visually engaging storytelling.

This technique blends motion and typography to guide attention, emphasize meaning, and add rhythm to communication. Many kinetic typography examples show how movement helps audiences absorb information more naturally by pairing timing, pacing, and style with the message being delivered.

Also Read: The Best Font for a Logo: 20 Top Picks for Any Brand

What are the Types of Kinetic Typography?

Kinetic typography generally falls into two main categories. Fluid typography transforms text in place, such as letters stretching, contracting, or shifting organically without traveling across the screen.

Motion typography, on the other hand, involves spatial movement, including scrolling sequences or dynamic layouts where text elements interact within 2D or 3D space. Designers often enhance these foundations with morphing effects, sequential reveals, and expressive transitions to strengthen clarity and visual interest

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15 Examples of Outstanding Kinetic Typography

Many well-known brands now rely on kinetic type to energize their visuals and make messages feel more alive. These early kinetic typography examples show how motion-driven text can create stronger emphasis, rhythm, and viewer engagement.

1. Burger King Rebrand (2021)

Burger King’s rebrand video showcases bold letter morphs, scrolling movements, and playful compressions between bun shapes. Each motion aligns with upbeat music, creating a rhythmic reveal that strengthens the brand’s youthful personality.

2. Apple Carbon Neutral 

Apple’s sustainability spot uses clean, sequential text animations to break down its carbon-neutral goals. The subtle movements, paired with soft green visuals and a calm voiceover, underscore the brand’s straightforward approach to environmental messaging.

3. Sandler Sales Training

Sandler’s website incorporates gentle hover-triggered text shifts on headings and counters. These micro-interactions bring key stats forward, making the browsing experience feel more dynamic without overwhelming visitors exploring course benefits.

4. Kvell Home Interiors

Kvell Home introduces core brand descriptors using smooth text that reveals pull forward on page load. The motion spotlights phrases like quality and design, helping visitors immediately grasp the company’s aesthetic and value proposition.

5. Netflix Series Titles

Netflix enhances title sequences with sharp, narrative-driven text animations. In shows like Dirty Money, typography pulls from headline themes, building tension through quick, deliberate movements that set the emotional tone before scenes unfold.

6. Slack AI Campaign

Slack’s “A New Day for Work” video uses fast transitions and punchy text bursts to highlight new AI features. The pacing guides viewers through productivity improvements while maintaining an energetic, optimistic storytelling flow.

7. McDonald’s Big Mac Ad

This brief McDonald’s promo uses dramatic, star-inspired text animations to hype Big Mac deals. The bold movements sync tightly with music cues, amplifying excitement around limited offers and capturing viewers’ attention quickly.

8. Live on TIDAL

TIDAL showcased its live sessions feature with bold, fluid typography synced to high-energy beats. The animated text highlights artist names, musical genres, and key messages in a dynamic, expressive way, reinforcing TIDAL’s identity as a creatively driven music destination.

9. Google Generative AI

Google’s educational video relies on oversized, sticker-like text animations to highlight concepts such as emotional limitations in AI. These approachable movements help teens and parents absorb key distinctions more clearly and quickly.

10. Strava Year in Sport

Strava generates millions of personalized recap videos using motion-responsive text tied to user data. Stats animate into custom scenes, turning yearly progress into uplifting visuals that encourage athletes to keep moving forward.

Also Read: Blackletter Font: The Bold Heritage of Typography

11. Honda Clarity Alphabel

Honda’s eco-themed alphabet video animates each letter into a sustainability message. The kinetic approach makes complex environmental topics more playful and accessible, encouraging viewers to share and discuss the campaign online.

12. Airbnb Belong anywhere

Airbnb’s rebrand animation traces the Bélo symbol’s journey alongside warm text movements. The typography reinforces themes of belonging, helping the updated identity resonate emotionally with audiences across different cultures. 

13. Microsoft Edge Copilot Commercial

Microsoft Edge demonstrates browser tools through typing animations, sticky-note motions, and subtle 3D text. These later kinetic typography examples simplify features like tab grouping, making the experience clearer and more relatable.

14. Audi A1 Viral Campaign

Audi’s “Divertimento Senza Stacchi” campaign features energetic word breaks and shattering transitions. The lively effects mimic uninterrupted driving, transforming potential road distractions into creative visual metaphors.

15. Coke Sustainability Spot

Coca-Cola’s mixed-media sustainability ad uses textured, hand-crafted typography that moves with a friendly, organic feel. The animations soften environmental messaging and create a more inviting, optimistic communication style.

Also Read: What Makes a Font Varsity So Iconic in Visual Design?

Why Kinetic Typography Examples Still Matter?

Motion-driven text gives every creator a chance to communicate with clarity and flair. With the right tools and imagination, even simple ideas can become dynamic visuals that captivate audiences and leave a memorable impact.

In many kinetic typography examples, designers rely on fonts that stay clear and visually balanced while they’re moving. Here, at HansCo Studio, our collection offers stable, well-crafted letterforms that animate beautifully, perfect for promotional videos, opening titles, or any motion-driven social media content you create.